What is Tiktok?
Tiktok is a social network. Facebook is out of fashion among teenagers, while Tiktok, on the other hand, is increasing the number of users, especially among young people. The central element of the app are short videos shot on the mobile phone, which the user can add to the music. The idea: a maximum of 15 seconds in length. “Make every second count” is Tiktok’s slogan. Every movement, every punch line must sit, because there is no time for explanations.
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TikTok is a Chinese video platform founded in late September 2016. Users can record short, self-made videos, which can then be accompanied by music from well-known songs or film scenes. Users use these videos to create creative and fun videos, often dancing or moving their lips in sync with the songs / scenes. The videos are usually limited to a length of 10 seconds. However, TikTok is more than just a video platform: the fact that users can share their videos with other people is also a social network. TikTok, or DouYin, as it is called in China, is similar to the social media platform Instagram.
Who are TikTok users?
With an estimated 45.8 million downloads, TikTok was the most downloaded app in the first quarter of 2018. However, TikTok is particularly popular in China and Asian countries. Approx. 14% of Chinese cell phones have installed the app. The app is mostly used by teenagers.
What alternative is there to TikTok?
One of TikTok’s biggest competitors was Musical.ly, which was much better known in western countries. At the end of 2017, TikTok bought Musical.ly for over a billion US dollars and also took over the 200 million users of the app. Musical.ly had essentially the same functions as TikTok, but was founded two years earlier. In the meantime Musical.ly has been renamed TikTok. It is therefore becoming increasingly popular and well known in western countries.
TikTok is the Instagram for music and videos.
The app is free, but like all other social networks, users can earn money through sponsorship. There is also a live function where fans can donate money to their TikTok stars – a principle that has also made the streaming platform Twitch great.
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